Letting your IT person write your web copy is like letting the phone company write your fundraising scripts

The medium is not the message. The message is the message. And putting your campaign's message in the hands of the person who's designing or delivering your web site is a big mistake. What you say and how you say it on the web is at least as important as how you say it in person, in your ads and in direct mail.

Why do I say at least as important? Because your web presence sticks around while people's memories fade and direct mail and ads get recycled.

Your web site can collect and amplify everything you do--from town hall meetings to parades to debates and door-to-door visits. But only if you treat it like a communications investment.

--Louella Pizzuti