Friday, July 20, 2007

Blogger outreach and the Tom Allen campaign

The Tom Allen for Senate campaign gets blogger outreach. Almost. [Updated two hours after the original post: Yep, they get it; see below.]

The part where they get it: they have a "Blogger Connection" on the campaign web site. Click through and you see:

Thank you for your interest in my campaign for Senate. As a leader in the online community, your voice has power and we want to provide you with the information and resources you need to cover this race. In 2006 we saw the power and influence of the netroots community during the Jim Webb race in Virginia.

We want to build a relationship with the online community going into 2008 and beyond. Signing up to be a member of the Blogger Connection is easy. Simply fill out the form below and we will get back to you shortly.

Members of the Connection are an important part of my campaign. As a member of the Connection you will receive press releases from the campaign as well as other information that will to make [sic] your jobs easier.
Looks good--they understand the influence bloggers can exert on a race (even if they don't proof their copy very well).

But when I filled out the "Blogger Connection" form to join, I got a file-not-found error. Whoops.

I'm (sadly) used to political web sites that aren't well tested (see #6 on my top-ten most embarrassing mistakes list), so I shot the campaign an email alerting them to the problem. And I heard back from them within minutes of publishing this post; they're clearly keeping a sharp eye on blog coverage of their candidate.

[updated to add: Not only is the campaign keeping a sharp eye on blog coverage, they're also moving quickly to address problems. I just received an email from the Allen campaign's Director of Internet Communications alerting me to the fix. If you follow their lead and thank the people who point out problems and then address them right away, the story becomes about your responsiveness rather than your mistake.]

--Louella Pizzuti

No comments: