Tuesday, July 24, 2007

John Edwards' team gets most improved award

I've got a lot to say about how the Democratic candidates used the web to amplify their debate performances, but for now I'll point to the John Edwards campaign. If you recall, the day after the last debate, they were still touting the "upcoming" debate on their home page and their blog "coverage" was completely uninfluenced by the campaign.

Compare and contrast their performance this time:

  • link to debate "best moment" from home page
  • rotating link to "hair" video on home page
  • campaign live blogging during the debate which not only summarized what was going on but also linked to additional resources.

    Nicely done.

    --Louella Pizzuti

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